Backlogged Lectures

February 12, 2015 § Leave a comment

For the last 2 weeks I missed both Alison and pete’s lectures due to various course rep meetings and personal development meeting with my tutor spencer and so I thought that it would be a little difficult to blog about lectures, which I only attended half of so I have decide not blog about them although I have review the material which was posted online.


Peter Norris- Lecture 2- term 2

January 26, 2015 § Leave a comment

In this lecture we learned about income tax and capital gain tax. I found this lecture to be a little boring and I found that I knew a lot of the things being sad from when I took financial studies in school.


Basic rate tax

  • £10,000-£31,000 = 20%

Higher rate tax

  • £31,000- £150,000 = 40%

Additional rate tax

  • £150,00+ = 45%


Typical terms are shares, bonds, antiques, valuables et…

Tax only applies if items are above £6000

-Personal allowance = £11000


Don’t expect your client to pay your tax

Must work within financial limits

Essay Initial Research

January 24, 2015 § Leave a comment

At first I considered writing my essay on semiotics because it was interesting and straightforward enough. But then we had a lecture on propaganda posters and considered that as a potential essay topic and found that I had a lot to say about them but it would probably be hard for me to write a good essay about it.

However we then had a lecture by Peter Norris in which he introduce expanded forms of creative advertising, specifically billboard advertising, which I find extremely interesting and wanted to look into that as a n essay topic.


My original idea for my essay was to write about Creative advertising and why is it effective? In this essay I would look at why creative advertising is effective and I want to look at how outdoors advertising, and more specifically billboard advertising is effective and why. I would first be writing about the influence that outdoors advertising can have and why it is effective if it is effective. I would then discuss whether outdoor advertising is still as longer as effective as it used to be and argue both points of the argument. And lastly I will look at the influence that advertising has had on me as a designer.

links (again) —>

Image 1:

Image 2:

Market Report

November 17, 2014 § Leave a comment

While working on the market report Pete changed then next two weeks of his lectures into drop pins so that we could just stop by and discuss our report our question we had about the report/topic we had decided on for a little feedback. We didn’t have our reports read over because there would not have been enough time but he was more than happy to answer our questions.

This was the market report that I produced for the assignment—>

Business and Design

October 27, 2014 § Leave a comment

In this lecture we discussed business and design. We talked about communication issues, social culture, the realm of understanding, ethics and morals and the moral compass and you… I found this interesting especially the part of the lecture about the moral compass and I liked applying these intuitions to business and design and understanding how they fit together.

My notes…

Pete Norris- 27/10/14

  • Business -> <- Design
  • Market issues (market segment, real market issues, end user aspects)
  • -> Business and design
  • -> Research (macro environment issues) and (ethic an social issues)
  • -> Target design


Need to look at a piece of work and argue it


Communication issuesà (simple, complex, long, short


  • Sender- reason for message
  • -> Message
  • -> Encode- language
  • (Noise interference)
  • -> Transmit
  • (Noise interference)
  • -> Decode- assumption you will understand
  • -> Receive- understand or don’t understand


When communicating with someone- make sure they understand it


Types of messages we receive…

  • Receiveà don’t understand
  • Receiveà understandà disagreeà rejectà bin
  • Receiveà understandà disagreeà acceptà store
  • Receiveà understandà agreeà acceptà store



Which product?

  • Memory: good/bad/indifferent- long tem/short term
  • Aesthetics
  • Emotion- hedonism (live with guilt), -conscience, -love?
  • Genetics- men vs. women
  • Logic
  • Range of choice
  • Attitude to risk
  • Nature of the problem (routine) –simple vs. complex, -low/high involvement
  • Religion/belief structures
  • Legal issues…
  • Other viewsà peers, friends, family
  • Financial issues

Social culture

  • Peer groups
  • Economical/financial
  • Legislative
  • Corporate
  • Political
  • Tradition
  • Entertainment
  • Religious
  • Geographical
  • Friends
  • Education
  • Family

Realm of understanding… pushing boundaries/developing

Ethics and morals

Relativism- relative aspect

  • No universal standards
  • No- good or bad
  • Case by case basis
  • ‘When in Rome” attitude


  • Judgment based on consequence of decision
  • … “Greater good” anything for the greater good is allowed
  • Blurred lines- because of what benefits the majority


  • Duty based
  • Do unto others what you would have them do to you


Moral compass

  • Most people know what is right and wrong
  • Arguably no longer as strong as it once was… or should be?
  • Traditionally religion based


  • -> Actual customers
  • -> Social factors- ethical factors, -culture, -legal
  • -> Company- shareholders, -customers (clients), -management, -market structure


We were then briefed on the assignment that we would be working on this term. We were asked to write about one of 4 things- rucksacks, laptops, snowboards or magazines and produce a short, succinct market report.


  • Write a market report
  • Short, succinct, direct
  • Define your target market
  • Define your product


  • 750 words maximum
  • 3 minutes to read

  • Situation
  • Analyze- (ability to…)
  • Summery (what do they need to do)

Market Data

October 20, 2014 § Leave a comment

In this lecture with Pete we looked at market data and the pro’s and cons of collecting that data and the amount of data available and the quality of it. I don’t particularly like looking through market data or talking about however it seems fairly straight forward and Peter Norris is very good at what he teaches so it was an ok lecture.

My notes…

Peter Norris- Market data and market research 20/10/14

– Make sure you understand the brief- make sure the client is happy

– keep contact Market research

– Primary data

  • -Quantitative



-3 key types

table notes…


  • Geographic- where you are and where you are from tells about how you live.
  • Psychographic- determines what you will buy due to psychological DNA
  • Socio-Economic- your class and financial ability- indicates what you will buy.




-Focus group/specific

  • -The interview and focus group
  • -“Those people in the know” about a market issue you need to know.


Pros + Cons




  • -Detail/Quality
  • -Statistical information
  • -Objective



  • -Costly (150,00+)
  • -Complex and difficult to do
  • -Needs careful control


Pros + Cons



  • -Cheap
  • -Cost of a train ticket and lunch
  • -Offers a holistic view



  • -No statistics
  • -Validation-Subjective
  • -Success depends on control of discussions.

  Huge amounts of data- -Needs focus on the needs of a particular market -MARKET SEGMENTATION -Breaking market into blocks

  • Age
  • Sex/Gender
  • Social class

Market for books- fiction and non-fiction -Fiction

  • Children’s/ Teens
  • Romance/ drama
  • Thriller/ Horror
  • Sci-fi/ Comic
  • Poetry

Successful Segmentation   -Measurable/definable -Accessible -Substantial -Meaningful   (Important) -Define the product offering clearly -Only compare like with like -Use industry common classification   Data sources   -Mosaic, acorn} unilearn links -Mintel- market information database -GMDM- global marketing database (library/unilearn) -Keynote- reports (only one not accessible by the library) -FAME- financial database/treat carefully (library) -Newspapers ProQuest   Magazines, newspapers, company websites, retailer, websitesà (price and reviews), CSO statisticsà (government data)   Buyer behaviour- Process  

  • Need recognition
  • Search
  • Pre-purchase evaluation
  • Purchase
  • Consumption
  • Post-purchase evaluation
  • – Good, ok, buy again, bad, vile

-Marketing -Exposure -Attention -Comprehension}à memory à buyer behaviour process à -Accepting -Retention     Maslow’s hierarchy of needs  

  1. Self-actualisation- personal values
  2. Esteem and status- power, respect, worth
  3. Belongings- relationships, family, home, sex
  4. Safety- shelter and defence
  5. Psychological- Food water

Peter Norris Introduction Lecture

October 6, 2014 § Leave a comment

In our first lecture with Peter Norris he Blah gave us an introduction to business and marketing and the value of it to our course. I found this lecture interesting because in A-levels I had done financial studies and I also had a workshop with him in my first year and we had already discussed the lectures and talked about marketing and business before.

My notes…

Lecture series week 1- Peter Norris- 06/10/14

  • Independence, self-thinking, analysis ability
  • This is my life what I want
  • I need to be confident in my work, be able to go out into the world, get a job and not need guidance every step of the way
  • Failure I can learn from but regret is inescapable
  • Make the most out of life
  • Big companies will be hiring for placement year now, however….
  • Little companies will be hiring around April
  • When I graduate what will I need
  • Go and talk to companies
  • Talk about what is needed
  • Engage with the industry (work shadowing)
  • What job do I really want
  • Research design companies

(60-69% = 2:1)

(70%+ = 1st)

1st year = no input into our degree

2nd year = 1/3 of our degree

3rd year = 2/3s of our degree


You have to understand the brief

  • You need to think about the complexity of the brief
  • Where is it going to be showing? How? Design media?

(Take into account colour change- night and day/ how the colours will show in different lighting- when advertising things)

DESIGNER > < CLIENT- creative in different ways, different abilities of the mind

  • Engineers are convergent- they cut through a problem systematically
  • Designers are divergent- we can see around a problem

– We need to be able to explain the process of how we came up with our designs in a way that the client will understand- how and why?

– Need to help the client understand otherwise it is worthless

  • Designers are short term -> project after project
  • Customer/client interested in buying your designs- just because it is good doesn’t mean they will buy it you have to make them understand


  • Product orientated -> 95% of companies
  • Market orientated ->
Firms -> manufacturing -> Sits in a market ->
Management Competitors
Finance Suppliers
Marketing Customers
ETC… Clients


The person who commissions your work/product may not be the person who will buy it.

  • Prove o the client that it can sell

National economy

  • Geographic entity- a country
  • Private sector- firms/ private companies
  • Public sector- Finance by tax, schools, government, police, armed service, hospitals etc.
  • Government/law

Think about different cultures and customs when branding, creating and naming a product

Global economy -> world trade/economic blocks

  • Global economy = natural disaster
  • National economy = war/tumult/politics
  • Market = social change
  • Firm = technology change

Macro-economic<> Micro-economic

Price, product, promotion, place


  • Cost/ manufacture
  • Deliver
  • Package
  • Admin and management


  • High
  • 100% in some cases

Loss leaders- sometimes things are sold at a loss so that their other products can be sold.


  • Core product- what it mush do
  • Secondary product- why the consumer buys it


  • How you tell the market about it and persuade the market to buy it
  • Advertising
  • Pricing
  • Offers
  • And packaging


  • Where is it being mad available
  • Shop/internet
  • Place of consumption
  • Home/office


Write a letter- its often better then an e-mail

  • Know who you are writing to
  • Look at their websites- know what they do- “I looked at your website…” or “I like that you do this and I am interested in this…”
  • Know what you want to do
  • Believe in your abilities…

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