December 5, 2014 § Leave a comment

This week in Darren’s seminar we had a look through his collection of books and with the person next to us discussed what we found particularly interesting about the book and why, and we then shared our thoughts with the group. The first book I looked at in my pair was simplicity by Edward de Bono- I liked how the book really was simple, like the title, I also liked how there was a quote roughly on every other page, which broke up the text and makes the book easier and simpler to read but mostly I liked that book had a more physical interactivity and that you could answer the questions in the book and then follow on and see his answers and then think about it again.



The next story I looked at was 99 ways to tell a story. I though that this book was very clever because the whole book is populated by the same story but it is told in several completely different styles but you still know what is being said. My favorite pages being a happy couple and an unhappy couple, where they are exactly the same apart from the facial expressions change.

I thought that this seminar was useful because it was helpful to our reflective writing skills and how we would approach a quick summery of something such as a book, and discuss why it was interesting, useful and how it could be helpful to our practice. It was also good work for the purpose of the blog and also because it was a way of introducing new academic works but also design styles that we might not have com across before.


Essay Abstract

November 28, 2014 § Leave a comment

In this lecture we went over the essay structure and format.

My notes…

Darren Raven 28/11/14

  • Essay abstract- in for December the 18th
  • Who, what, where, when, how, whyà your subject/theme/topic
  • Point à example à explain

  • How useful it is to you
  • How hard/easy it is to find resources
  • How you can integrate various topics

Theme 1 how useful is creative advertising- essay structure

  • 500-word essay
  • Roughly 3 pages of A4, 12pt text, double line spacing
  • Structure….

  1. Introduction- help the reader become involved- point and what it is, should include a min outline- first off, next and end with a transitional hook- moves the reader on to the next session
  2. A narration section- contains strongest, most obvious argument, beginning point, best illustration. Provide history of the argument and current context. The circumstances that lead to the claim and why it is relevant.
  3. A confirmation section- contains supporting arguments, examples of quotations and illustrations, supporting evidence and data. And briefly explain the link between section 1 and 2
  4. A refutation section- contains contrasting or conflicting argument- you then briefly discount/refute this argument- shows that you can back up your claim
  5. Conclusion- you should include a restatement of the original argument- summery of the main pints. What you have discussed and a final statement indicating that it has come to an end
  6. Bibliography- APA 6th referencing, trusted sources- not jus blogs etc.… (Opinions), current and


  • Images and diagrams- referenced in text
  • Clearly relevant
  • Captioned appropriately
  • Good quality images



  • Via turn-it-in
  • Appropriate format- word/PDF
  • No feedback if it is submitted late

Edward de Bono

November 21, 2014 § Leave a comment

In this seiner we learned about Edward de Bono’ thoughts on design and his thinking tools. We also watched his video on creative thinking.

Semiotics and Iconology- Seminar 4

October 31, 2014 § Leave a comment

In this seminar we briefly looked and iconology and semiotics and then we were given homework to fill out an essay themed questionnaire.

My notes…

Darren Raven- seminar 4, semiotics- 31/10/14

Iconology Table for essay on semiotics/Iconology (could do an essay on interesting advertising maybe)
Positives (pluses) Negatives (minuses) /Interesting
Lots of information Could be too brad a subject Different forms of signs and how they influence us
Lots of sources to pull from Could become tedious- the same things over and over How colour relates to signs (or advertising)
Could be interesting Could be as equally interesting as it is boring Useful for design
  Can lead to branding


Visit link:

-Do essay themed questionnaire

for Monday the 17th of November

Point–> Example–> Explain

October 24, 2014 § Leave a comment

In this seminar with Darren we looked at techniques for when we have to blog. I found this personally both useful but also boring because I really dislike Blogging (which is ironic because I am blogging about blogging, while saying I dislike blogging).

My notes…

What you enjoy about blogging…

  • Reflecting on your work
  • The structure
  • That you can see your progress

what you don’t enjoy…

  • The format of WordPress
  • The interface on WordPress
  • Images and text together on the blog… how it never quite fits together right.
  • how it is almost never ending

what you could do to make more blog entries….

  • take photos of things that you are talking about, that you pass in the street- you can always go back and analyse the photos at a later time
  • set a time during the week

We discussed these questions in groups and compared with others our answers and then shared them with the group. and at the end we had a little homework, where in our group we had to pick out a key pout in some text that we were given and then had to analyse- point–> evidence –> explain.

Darren Raven Seminar week 1

October 10, 2014 § Leave a comment

We had our first seminar this week because the first week it was cancelled, they wanted us too settle into work again and we had to wait for our lecturer to arrive. In this seminar we were given a brief introduction about the essay  and our contextual portfolio.

my notes…

Term 1

  1. – An ‘abstract’ for an essay (condensed form of writing)
  2. – An essay ‘poster’ (a visual and written proposition)
  3. – A 2500 word essay

Task 2

  1. Maintain a contextual portfolio
  2. Be able to talk about projects comfortably
  3. To be able to show knowledge of a subject

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