Iconology and Art Nouveau
October 24, 2014 § Leave a comment
In this lecture we looked at iconology which i really liked because I like analysing icons and there meanings and how useful they are. We also looked at Art Nouveau, which I also find interesting and i good part of design history.
Anna Powell- Iconology & Art Nouveau- 24/10/14
- Design, art, fashion, humour
- Looked at visual art being code
- If there is not a natural connection- there is a cultural one
- Signifier, signified and the sign
- Iconology and culture
- (Arbitrary- doesn’t mean anything)
- The meaning isn’t always obvious
- Language structure and other ways to communicate
- Meanings are not always obvious
- This can enhance the impact
- Historical and theoretical impact (Erwin Panofsky- 1939)
- Using visual evidence to unlock meaning
- Looking as apposed to just seeing
Metaphor- where meaning is derived through association, comparison or resemblance
Take a painting for example….
- Stage 1- what you see at face value- could suggest what style it is, what it is; shape/form/colour- is there any text?
- Stage 2- reading between lines/behind image- understanding the concept
-Desperate housewives- old title sequence at the beginning of the show
-Jane Van Eyke- wedding portrait 1434
- We then looked at St. Nick (Santa, Coca-Cola advert- 1963- jolly, red cheeks, chubby belly)
- Pagan Santa- 1912- wearing green, without the text saying “Merry Christmas” and the holly we might not know what the image is portraying
-Richard Howells- 2003- painting…
-Erwin Panofsky- the 3 levels of ‘strata’ of iconological meaning
- First ‘strata’- primary natural level of analysis
- Second ‘strata’- conventional level- culturally specific
- Third ‘strata’- intrinsic level- making assumptions
Jason Munn, MOMA screen-prints
The first image is an eye being panted, which could represent our eyes painting us a visual picture. It also has a line to make it look like a record, which could represent what we ‘record’ using our eyes.
The second image is of the eye as a camera, which could be what our eyes and minds visually record and remember from what we see in our lives. It can represent our memory and what it records.
We looked a postage stamp that has hands holding and is uniting the flags- shows a sense of community.
We looked at the abbey road poster and used the 3 levels of ‘strata’ to analyze the poster….
The ‘new’ style- ground breaking at the time- gone by the First World War
- Peter Brehrens- 1898
- Henry Van De Velde- 1899
- Popularized through ‘Jugend’ (‘youth’) magazine in Germany- 1896
It was about…
- Quality in materials
- About the well being of a nation
- Had to be good quality (non-machinery)
- Response to urban growth, technological advances- people in the art world lost there sense of self because of machinery based design
- This brought about Art Nouveau- lots of obscure patterns and shapes
- Lots of things outlined in black and white
- Rejecting lots of designs from before
- Modernizing design
- Abolishing the hierarchy of the arts- for example- like painting being better being a silver smith
- Alphonse Mucha
- Aubrey Beardsly
Elvira studio- Munich
- Gesamtkunstwerk- everything being aligned and out on the same level- no one thing better than the other
- Criticized for it flexible ethos- set rules and then they were broken slightly- some of the work was embellished
- Vienna Secession….
(look up the arts and crafts movement- could have it in book/magazine form last year)