Peter Norris Introduction Lecture
October 6, 2014 § Leave a comment
In our first lecture with Peter Norris he Blah gave us an introduction to business and marketing and the value of it to our course. I found this lecture interesting because in A-levels I had done financial studies and I also had a workshop with him in my first year and we had already discussed the lectures and talked about marketing and business before.
Lecture series week 1- Peter Norris- 06/10/14
- Independence, self-thinking, analysis ability
- This is my life what I want
- I need to be confident in my work, be able to go out into the world, get a job and not need guidance every step of the way
- Failure I can learn from but regret is inescapable
- Make the most out of life
- Big companies will be hiring for placement year now, however….
- Little companies will be hiring around April
- When I graduate what will I need
- Go and talk to companies
- Talk about what is needed
- Engage with the industry (work shadowing)
- What job do I really want
- Research design companies
(60-69% = 2:1)
(70%+ = 1st)
1st year = no input into our degree
2nd year = 1/3 of our degree
3rd year = 2/3s of our degree
NEVER BE LATE TO A CLIENT.
You have to understand the brief
- You need to think about the complexity of the brief
- Where is it going to be showing? How? Design media?
(Take into account colour change- night and day/ how the colours will show in different lighting- when advertising things)
DESIGNER > < CLIENT- creative in different ways, different abilities of the mind
- Engineers are convergent- they cut through a problem systematically
- Designers are divergent- we can see around a problem
– We need to be able to explain the process of how we came up with our designs in a way that the client will understand- how and why?
– Need to help the client understand otherwise it is worthless
- Designers are short term -> project after project
- Customer/client interested in buying your designs- just because it is good doesn’t mean they will buy it you have to make them understand
- Product orientated -> 95% of companies
- Market orientated ->
|Firms -> manufacturing||-> Sits in a market ->|
The person who commissions your work/product may not be the person who will buy it.
- Prove o the client that it can sell
- Geographic entity- a country
- Private sector- firms/ private companies
- Public sector- Finance by tax, schools, government, police, armed service, hospitals etc.
Think about different cultures and customs when branding, creating and naming a product
Global economy -> world trade/economic blocks
- Global economy = natural disaster
- National economy = war/tumult/politics
- Market = social change
- Firm = technology change
Price, product, promotion, place
- Cost/ manufacture
- Admin and management
- 100% in some cases
Loss leaders- sometimes things are sold at a loss so that their other products can be sold.
- Core product- what it mush do
- Secondary product- why the consumer buys it
- How you tell the market about it and persuade the market to buy it
- And packaging
- Where is it being mad available
- Place of consumption
WHEN APPROACHING COMPANIES…
Write a letter- its often better then an e-mail
- Know who you are writing to
- Look at their websites- know what they do- “I looked at your website…” or “I like that you do this and I am interested in this…”
- Know what you want to do
- Believe in your abilities…