Modern Life Is Rubbish?

October 31, 2014 § Leave a comment

In this theory lecture with Anna we continued on a little from the last lecture and looked at the end of Art Nouveau and then moved on to look at cubism and futurism. I found that parts of this lecture interested me but there were also parts that I didn’t particularly enjoy- however here lecture was very well taught.

My notes…

Anna Powell- modern life is rubbish- 31/10/14


Modern life is rubbish?

Revolutionizing the image,

Style, cubism and futurism

The canon- what the ‘perfect’ body look was… (apparently)

-Mathematically correct/symmetry

The end of Art Nouveau…

  • Decorative elements not being modern enough
  • Fashion changes
  • Different trades coming together reduced hierarchy

Because of the First World War customer base changed towards propaganda…

Lucian Bernard- exposed to work by the Bergstaff Brothers- transitional period between Art Nouveau and Modernism

Lucian Bernardà Priester matches poster- ethos- addition by subtraction (less is more)


– Set of the idea of the object being designed for being place on the tin- ‘image on the tin’

Woodblock print showed the object with negative space- like the object/images are floating- no background

sex in the city poster


How you can see what the image represents- however without the text would it still be as well communicated?

Challenges the brain and the eyes with what you see and makes your brain work for it.

Cubism marked the dramatic shift in how people were represented in reality

  • Changes the way you look at the world
  • Bringing in movement and passing of time
  • Distorted and fragmented

(Pablo Picasso and George Brakk)

Juste De L’eau by Carlos De Carvalho- video

  • Cubism- Fernand Leger- attitudes to space- used experimentation- experimented with type
  • Jamie Reid (1997 sex pistols)

Sense of movement- as images move- your eyes/brain record it

  • Contemporary cubist influences
  • (Illustrated film covers)
  • Source code/total recall- film covers


  • Filippo Tommaso Marinetti, 1909 (born in Italy)
  • Embrace of the machine/modern city
  • Rejection of everything in the past
  • Had an impact on modernism




Semiotics and Iconology- Seminar 4

October 31, 2014 § Leave a comment

In this seminar we briefly looked and iconology and semiotics and then we were given homework to fill out an essay themed questionnaire.

My notes…

Darren Raven- seminar 4, semiotics- 31/10/14

Iconology Table for essay on semiotics/Iconology (could do an essay on interesting advertising maybe)
Positives (pluses) Negatives (minuses) /Interesting
Lots of information Could be too brad a subject Different forms of signs and how they influence us
Lots of sources to pull from Could become tedious- the same things over and over How colour relates to signs (or advertising)
Could be interesting Could be as equally interesting as it is boring Useful for design
  Can lead to branding


Visit link:

-Do essay themed questionnaire

for Monday the 17th of November

Illustration personal development

October 27, 2014 § Leave a comment

Following up on sara’s first tutorial I decided that I wanted to get better at character illustration so decided that I wanted to do some more illustration to build up my skills. So some girls I know gave me permission to vectorise them and post them on my blog, which I hope will make me more confident when illustrating and using the tools. after i am comfortable using illustrator I hope to try illustrating males especially, but I want to set myself one a week roughly so that I can continue to build my skills.

This is in response too my very first illustration of emma stone, which will influence all of my other vectors that I plan to complete over the next couple of weeks as my own mini project- with my emma stone illustration being vector number 1.

I started with creating all of the lines for my vector and I then went onto adding skin colours to my original vector. I added shading and planned to add highlights to the hair. This I think worked quite well and we were originally we were told to keep it as simple as we wanted within reason, however I felt that it was maybe to simple and it would look more like her with a face even though I wasn’t comfortable creating faces in illustrator yet. I added the face and after spending was much time as necessary I felt that it worked really well and looked a lot more like her and less like some random illustration. This was the final result and I think overall I did quite a good vector, however it took me a long time and I want to become more comfortable using illustrator and being able to vector quicker, so I plan to do more illustrations in the future.

Business and Design

October 27, 2014 § Leave a comment

In this lecture we discussed business and design. We talked about communication issues, social culture, the realm of understanding, ethics and morals and the moral compass and you… I found this interesting especially the part of the lecture about the moral compass and I liked applying these intuitions to business and design and understanding how they fit together.

My notes…

Pete Norris- 27/10/14

  • Business -> <- Design
  • Market issues (market segment, real market issues, end user aspects)
  • -> Business and design
  • -> Research (macro environment issues) and (ethic an social issues)
  • -> Target design


Need to look at a piece of work and argue it


Communication issuesà (simple, complex, long, short


  • Sender- reason for message
  • -> Message
  • -> Encode- language
  • (Noise interference)
  • -> Transmit
  • (Noise interference)
  • -> Decode- assumption you will understand
  • -> Receive- understand or don’t understand


When communicating with someone- make sure they understand it


Types of messages we receive…

  • Receiveà don’t understand
  • Receiveà understandà disagreeà rejectà bin
  • Receiveà understandà disagreeà acceptà store
  • Receiveà understandà agreeà acceptà store



Which product?

  • Memory: good/bad/indifferent- long tem/short term
  • Aesthetics
  • Emotion- hedonism (live with guilt), -conscience, -love?
  • Genetics- men vs. women
  • Logic
  • Range of choice
  • Attitude to risk
  • Nature of the problem (routine) –simple vs. complex, -low/high involvement
  • Religion/belief structures
  • Legal issues…
  • Other viewsà peers, friends, family
  • Financial issues

Social culture

  • Peer groups
  • Economical/financial
  • Legislative
  • Corporate
  • Political
  • Tradition
  • Entertainment
  • Religious
  • Geographical
  • Friends
  • Education
  • Family

Realm of understanding… pushing boundaries/developing

Ethics and morals

Relativism- relative aspect

  • No universal standards
  • No- good or bad
  • Case by case basis
  • ‘When in Rome” attitude


  • Judgment based on consequence of decision
  • … “Greater good” anything for the greater good is allowed
  • Blurred lines- because of what benefits the majority


  • Duty based
  • Do unto others what you would have them do to you


Moral compass

  • Most people know what is right and wrong
  • Arguably no longer as strong as it once was… or should be?
  • Traditionally religion based


  • -> Actual customers
  • -> Social factors- ethical factors, -culture, -legal
  • -> Company- shareholders, -customers (clients), -management, -market structure


We were then briefed on the assignment that we would be working on this term. We were asked to write about one of 4 things- rucksacks, laptops, snowboards or magazines and produce a short, succinct market report.


  • Write a market report
  • Short, succinct, direct
  • Define your target market
  • Define your product


  • 750 words maximum
  • 3 minutes to read

  • Situation
  • Analyze- (ability to…)
  • Summery (what do they need to do)

Can Art Be Taught?

October 27, 2014 § Leave a comment

In this lecture with spencer we discussed James Elkins- types of knowing and whether art can be taught… I didn’t Write a lot on this lecture but I found it really intestine.

My notes…

Spencer Roberts- 27/10/14


Can art be taught?

James Elkins and types of knowing

-Sees artistic knowledge and understanding as the best knowledge you can have but completely impractical outside of a studio

(What becomes really important in a crit session- is about finding a balance- cant look at it rationally- people shouldn’t look at it like a rational conversation)

-Why art cant be taught/artists with PhD’s

-Freedom in arts education

-Bauhaus- 1919-1933- after 1933 you start to get much more overlap between disciplines

-Studio based conversations don’t reach an ultimate end- drift from topic to topic- informal- things related to your work

-Not coming to terms with a range of fundamental difficulties- the conversation somehow reflects what is going on in art itself

Idea that….

  • Art as an open concept- art endlessly changes
  • Might result in some kind of growth

Iconology and Art Nouveau

October 24, 2014 § Leave a comment

In this lecture we looked at iconology which i really liked because I like analysing icons and there meanings and how useful they are. We also looked at Art Nouveau, which I also find interesting and i good part of design history.

My notes…

Anna Powell- Iconology & Art Nouveau- 24/10/14

Lecture recap

  • Design, art, fashion, humour
  • Looked at visual art being code
  • If there is not a natural connection- there is a cultural one
  • Signifier, signified and the sign
  • Iconology and culture
  • (Arbitrary- doesn’t mean anything)
  • The meaning isn’t always obvious
  • Language structure and other ways to communicate


  • Meanings are not always obvious
  • This can enhance the impact
  • Historical and theoretical impact (Erwin Panofsky- 1939)
  • Using visual evidence to unlock meaning
  • Looking as apposed to just seeing

Metaphor- where meaning is derived through association, comparison or resemblance

Take a painting for example….

  • Stage 1- what you see at face value- could suggest what style it is, what it is; shape/form/colour- is there any text?
  • Stage 2- reading between lines/behind image- understanding the concept

-Desperate housewives- old title sequence at the beginning of the show

-Jane Van Eyke- wedding portrait 1434

  • We then looked at St. Nick (Santa, Coca-Cola advert- 1963- jolly, red cheeks, chubby belly)
  • Pagan Santa- 1912- wearing green, without the text saying “Merry Christmas” and the holly we might not know what the image is portraying

-Richard Howells- 2003- painting…

-Erwin Panofsky- the 3 levels of ‘strata’ of iconological meaning

  • First ‘strata’- primary natural level of analysis
  • Second ‘strata’- conventional level- culturally specific
  • Third ‘strata’- intrinsic level- making assumptions

Jason Munn, MOMA screen-prints

The first image is an eye being panted, which could represent our eyes painting us a visual picture. It also has a line to make it look like a record, which could represent what we ‘record’ using our eyes.

The second image is of the eye as a camera, which could be what our eyes and minds visually record and remember from what we see in our lives. It can represent our memory and what it records.

We looked a postage stamp that has hands holding and is uniting the flags- shows a sense of community.

We looked at the abbey road poster and used the 3 levels of ‘strata’ to analyze the poster….


Art Nouveau


The ‘new’ style- ground breaking at the time- gone by the First World War

  • Peter Brehrens- 1898
  • Henry Van De Velde- 1899
  • Popularized through ‘Jugend’ (‘youth’) magazine in Germany- 1896

It was about…

  • Quality in materials
  • About the well being of a nation
  • Had to be good quality (non-machinery)


  • Response to urban growth, technological advances- people in the art world lost there sense of self because of machinery based design
  • This brought about Art Nouveau- lots of obscure patterns and shapes
  • Lots of things outlined in black and white
  • Rejecting lots of designs from before
  • Modernizing design
  • Abolishing the hierarchy of the arts- for example- like painting being better being a silver smith


  • Alphonse Mucha
  • Aubrey Beardsly

Elvira studio- Munich

  • Gesamtkunstwerk- everything being aligned and out on the same level- no one thing better than the other
  • Criticized for it flexible ethos- set rules and then they were broken slightly- some of the work was embellished


  • Vienna Secession….

(look up the arts and crafts movement- could have it in book/magazine form last year)

Point–> Example–> Explain

October 24, 2014 § Leave a comment

In this seminar with Darren we looked at techniques for when we have to blog. I found this personally both useful but also boring because I really dislike Blogging (which is ironic because I am blogging about blogging, while saying I dislike blogging).

My notes…

What you enjoy about blogging…

  • Reflecting on your work
  • The structure
  • That you can see your progress

what you don’t enjoy…

  • The format of WordPress
  • The interface on WordPress
  • Images and text together on the blog… how it never quite fits together right.
  • how it is almost never ending

what you could do to make more blog entries….

  • take photos of things that you are talking about, that you pass in the street- you can always go back and analyse the photos at a later time
  • set a time during the week

We discussed these questions in groups and compared with others our answers and then shared them with the group. and at the end we had a little homework, where in our group we had to pick out a key pout in some text that we were given and then had to analyse- point–> evidence –> explain.

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